Artist: New Medicine
Album: Breaking the Model
If there’s been a band I’ve met that lives their lives on the edge, it’s Minnesota’s New Medicine. I saw these guys play with Emphatic, Adelitas Way and Art of Dying on November 3rd, 2011 and I still talk about the show. These guys can drink like a fish, know how to give the crowd a good time and always leave you begging for more at the end of it all. I saw them again with Chevelle and Dead Sara on April 17th, 2012 where they, again, put on an amazing show! The energy that these guys emit is nearly unmatched when it comes to their live show. As far as their studio material, it has that same energy, that same “let’s have a good time” vibe. This is especially true with their debut album, Race You to the Bottom which spawned 3 party-rock anthems: “Laid”, “Rich Kids” and the title track, “Race You to the Bottom”. What I’ve learned quickly with this band is to expect the unexpected because where those songs came in, there was also the incredibly heartfelt “Little Sister” which vocalist Jake Scherer dedicated to the memory of his sister and, equally, dedicates it to all of those who have lost loved ones in their lives. Make no mistake about it, they aren’t out for anything more than to give you an escape with their music. With their signing to Imagen Records, they have proven that they have what it takes to run with the big dogs. Their sophomore album, Breaking the Model, keeps that familiar party-rock vibe but cranks it up. It also, however, introduces some entirely new elements. As the name suggests, these guys pride themselves on Breaking the Model.
Starting off with the title track, vocalist Jake Scherer immediately expresses his distaste for what music has become. “You can keep your mothaf**kin’ politics, you punk a** boardroom piece of s**t, cuz my music isn’t made for your three-piece suit! It’s for angry kids in the mosh pit dude!” This is a way of saying that, regardless of who is above them, they’re going to do things their way. Typically, they get away with just that! It seems that if the suits don’t like it, they do it anyway and give them the good ol’ middle-finger salute, with a smile on their faces and a beer in their hands. They know that their talent will get them somewhere, they were born to do this and they will drop anyone who gets in their way. “Desire Into Gold” speaks about that resolve, the strength that keeps them driving on. As discussed earlier, if you’ve ever seen these guys live, you can see and feel every bit of blood, sweat and tears that they put into their studio performances. But as the album progresses, especially on tracks like “All About Me”, “Dead Love Song” and “Boy Like Me” just how much they have matured. Musically, lyrically and in terms of their overall deliverance, on these tracks especially, speaks volumes about how hard these guys work for their fans. Of course, there are those party anthems like “One Too Many”, “World Class F*ck Up” and “Like A Rose” that will get the crowd moving and, in essence, that’s what defines this talented group of guys. But this album explores the more emotional side of New Meds as well.
I can guarantee if you enjoyed Race You to the Bottom, you will find yourself falling even more in love with Breaking The Model. Whether you’re looking for that sad, lonely love song, the next theme for your parties or just want to have a good time, you will find it all on this album. New Medicine is rising quickly and they’re leaving all the haters in the dust! They will continue to keep Breaking the Model in the future and, whether or not you like it, they’re here to kick ass, take names and rock the fu*k out!
“One Too Many” (Official Lyric Video)
“World Class F*ck Up” (Official Lyric Video)